About Us

I’m a supervising engineer in the transportation sector, published author, and lifelong entrepreneur. Over the last 13+ years, I’ve built and still run multiple businesses — including Niblee (an herbivore nutrition brand), Pure Perspective (a lifestyle brand), Global Chinchilla Alliance, My Critter Store, and Royal Chinchilla Ranch — all while leading major multi billion dollar infrastructure program and raising a big blended family.

The only way I’ve been able to keep all of this running without burning out is by using AI every single day. As an engineer, I’m trained to take complex systems and break them down into simple, reliable steps. That’s exactly how I approach AI: not as hype, but as a practical set of tools that save 10+ hours a week, reduce stress, and allow me to focus on what actually moves my businesses forward.

Beyond my work in business and engineering, I’m also the author of Chinchilla Care 101, editor of Chinchilla Connection magazine, and the CEO of Global Chinchilla Alliance. And I’m currently writing Killing Corporate: The Return of Small Business in America — a book born from my belief that the future of business belongs not to faceless corporations, but to small, values-driven entrepreneurs who embrace tools like AI without losing their human touch.

This bootcamp is the hands-on extension of that vision. It’s designed to cut through the noise and show you the exact systems I use every day. Because I believe small businesses shouldn’t just survive this new era — they should thrive, lead, and reclaim the advantage.